Privacy policy
Il Garden (“we,” “us,” or “our”) takes your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our online flower store or otherwise interact with our services.
1. Data Controller Information
Business Name: Il Garden
Address: Via Perugina, Gubbio PG, Italy
Service Area: European customers (online flower ordering and delivery)
For any privacy-related inquiries, you may contact us through the contact details provided on our website.
2. Collection and Use of Personal Data
Personal data refers to any information that can directly or indirectly identify an individual. It may include identifiable information as well as data linked to identifiers that can reasonably identify a person.
Data that has been irreversibly anonymized or aggregated and can no longer identify an individual is not considered personal data.
We collect and process personal data in accordance with principles of legality, fairness, transparency, and data minimization.
3. Types of Personal Data We Collect
Information You Provide Directly
When you use our website or services, we may collect:
Full name (customer and recipient)
Billing and delivery address
Email address
Phone number
Order details and purchase history
Payment-related information (processed securely via third-party payment providers)
Gift messages or card notes included with flower deliveries
Customer support communications
This information is necessary to process and fulfill flower orders and delivery services.
Information Collected Automatically
When visiting our website, we may automatically collect:
IP address
Device type and unique identifiers
Browser type and operating system
Website interaction data
Usage analytics and diagnostic information
Approximate geographic location (based on IP)
This data helps us improve website functionality and service reliability.
4. Promoting Safety and Security
We process personal data to maintain platform security and prevent misuse, including:
Verifying transactions and customer activity
Detecting fraud or suspicious behavior
Enforcing our terms and policies
Protecting customers and business operations
Such processing is based on our legitimate interest in maintaining secure services.
5. How We Use Your Personal Data
We use personal data primarily to operate and improve our flower delivery services.
(i) Providing and Improving Services
We use your data to:
Process flower orders and payments
Arrange same-day or next-day delivery
Manage reservations and scheduled deliveries
Communicate delivery updates
Improve product selection and website performance
Conduct internal analytics, audits, and research
(ii) Communication With You
With your consent, we may use your data to:
Send order confirmations and delivery notifications
Respond to customer inquiries
Provide service updates or policy notices
Send promotional emails about Il Garden products and services
You may unsubscribe from marketing communications at any time.
Personalized Experience
With prior consent, we may use data to:
Personalize website content
Improve advertising relevance
Measure marketing effectiveness
You may withdraw consent at any time by contacting us.
6. Cookies and Tracking Technologies
Definition of Cookies
Cookies are small text files stored on your device that help websites remember preferences and improve user experience.
How We Use Cookies
We use cookies to:
Enable website functionality
Maintain shopping cart sessions
Analyze website traffic
Improve service performance
Enhance security
You may manage cookie preferences through your browser settings.
7. Disclosure of Personal Data
We do not sell personal data.
We may share limited information only when necessary with:
Delivery partners responsible for flower fulfillment
Payment service providers
Website hosting and technical service providers
Marketing or analytics partners (with consent)
Legal authorities when required by law
All partners are required to protect your data appropriately.
8. Data Storage, Transfer, and Processing
(i) GDPR Legal Basis (EEA Residents)
If you reside in the European Economic Area (EEA), processing is based on:
Contract performance (order fulfillment)
Legal obligations
Legitimate business interests
Your explicit consent (where required)
(ii) Business Transfers
In the event of merger, acquisition, restructuring, or sale of business assets, personal data may be transferred as part of business operations.
(iii) Legal Compliance
We may disclose data when required by law, court order, or governmental request, or when necessary to protect rights, safety, or prevent fraud.
9. Children’s Privacy
Our services are intended for adults. We do not knowingly collect personal data from individuals under the age of 16. If such data is identified, it will be deleted promptly.
10. Your GDPR Rights
European users have the right to:
Access personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with a data protection authority
Requests will be handled within 30 days where legally applicable.
11. Third-Party Websites
Our website may contain links to third-party services. Il Garden is not responsible for the privacy practices of external websites. We recommend reviewing their privacy policies before use.
12. Data Security, Integrity, and Retention
We implement appropriate technical and organizational safeguards including:
SSL encrypted connections
Secure servers
Access control measures
Monitoring against unauthorized access
Personal data is retained only as long as necessary to fulfill service purposes or comply with legal obligations.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect legal, technical, or operational changes. Continued use of our services after updates constitutes acceptance of the revised policy.
14. Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your data rights, please contact:
Il Garden
📍 Via Perugina, Gubbio PG, Italy
🌼 Online flower delivery across Europe
🚚 Delivery: Same-day (where available), next-day standard, advance booking supported